Help tell Lagos story, Sanwo-Olu charges IMC industry practitioners


The Executive Governor of Lagos State, Mr. Babajide Sanwo-Olu, has urged marketing communications practitioners in the country to help in telling the story of Lagos through the brands they manage.

Sanwo-Olu made this plea at the Marketing Edge Brands and Advertising Awards of Excellence held recently in Ikeja, Lagos, where he proclaimed the “Outstanding Political Brand Icon of the Year”.

The elated Governor, who described himself as the Chief Marketing Officer of Lagos State while giving a resounding keynote address, expressed special gratitude to the veterans of the marketing profession whom he acknowledged have toiled to build and give relevance to reputable trade.


In his words: “Today is for celebrating ourselves, our craft and achievements as marketing communications professionals. Over the last 5 decades, the marketing communications profession has evolved remarkably to become a window for the world to see the creativity that resides within us.

“Our readiness to support marketing-related initiatives is not limited to the Advertising sub-sector of the industry. It is open to various specialist areas that make up marketing. At the centre of what we do as marketing professionals is creativity. And that is what our government is committed to promoting and encouraging.”

Speaking further, he said: “I am not unaware that there was a time many of you needed to fly to Cape Town, Durban and Johannesburg before you could shoot a good TV commercial for your clients. Today, the story has changed. Let me assure you, it can only get better from here. The infrastructure we are creating are gradually giving you the scenic settings you require for great television commercials that can earn more prestigious laurels from across the world.”

After receiving the award, Mr. Sanwo-Olu said: “It was with deep sense of humility that I receive the “Outstanding Political Brand Icon of the Year” this prestigious MARKETING EDGE Brands and Advertising Awards of Excellence.

“Let me remind you that every year, at the annual Cannes Festival, the winning campaigns are not the ones who tell the stories of the commercial brands. Rather the winners are the ones who tell stories of people, places, and the triumph of the human will and spirit above adversity.”

Recall that the 2-in1 event which began with the Annual Summit themed: “Rethinking the Blue ocean Strategy In Uncertain Times”, had the global industry summit a day before the awards night.

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