To honour the life and legacy of one of Nigeria’s most influential figures in advertising, Marketing Edge, Nigeria’s foremost authority in brand management and marketing communications, has concluded plans to host a grand ‘Evening of Tributes’ in celebration of Dr. Abiodun Olushina Shobanjo, widely recognized as the Doyen and Patriarch of Nigerian and African advertising. This prestigious event, marking his 80th birthday, will take place on December 17th at the Agip Recital Hall, MUSON Centre, Lagos, starting at 4:00 PM.
The ‘Evening of Tributes’ will witness the celebration of Shobanjo’s unparalleled contributions to the advertising industry, both locally and internationally. The high powered event will also bring together some of Nigeria’s top business and marketing leaders, including CEOs from major banks, advertising thought leaders, policymakers, and heads of industry groups.
Widely acclaimed as a mentor, innovator, pathfinder and trailblazer, a red carpet reception will kick off the evening, followed by a tribute that will bring together industry leaders, colleagues, and peers who have been influenced by his work. The occasion will provide an opportunity for those in the advertising, marketing, and business sectors to reflect on his lasting legacy.
According to the publisher and Chief Executive of Marketing Edge, Mr. John Ajayi, “tthe proposed evening of tributes for this legendary advertising professional is more than just an event; it is an opportunity to honor a man whose work continues to inspire and whose leadership has left a permanent mark on the advertising industry”. As the industry reflects on his 80 years of excellence, out of which Dr. Shobanjo has devoted 57 years in career as an adman, the evening will offer a chance to document his contributions, ensuring that his legacy endures for generations to come.
The organizers reiterated that the event promises to be a special moment of appreciation, where industry stakeholders and friends shall come together to honor the life and legacy of one of Nigeria’s most influential figures in advertising.
Known for his visionary leadership and transformative impact, Shobanjo’s career has spanned decades of pioneering work that has shaped not only the advertising landscape but also Nigeria’s broader economic development.
His career has been marked by his relentless dedication to advancing the standards of the advertising profession, fostering talent, and spearheading innovation. His influence extends beyond advertising, inspiring leaders across multiple sectors. Known as the “Doyen of Advertising,” his name is synonymous with excellence and integrity in the industry.
