Verdant Zeal Group Ltd, a leading Marketing Communications Group, is set to host the 2024 Innovention Series titled “Implementing AI for Marketing Excellence and Impact.” This virtual event, which marks the 12th edition of the highly anticipated Innovention Series, will be held on Thursday, October 24, 2024.
This year’s edition which aims to inspire marketing professionals, business leaders, and stakeholders on how Artificial Intelligence (AI) can be integrated into marketing strategies to achieve excellence and impact, will have the keynote address delivered by Dr. Celestine Iwendi, Head, Center of Intelligence of Things at the University of Bolton, who will provide deep insights into the transformative potential of AI in marketing and discuss emerging trends in the field.
Highlighting the importance of the event, Dr. Iwendi noted, “AI is not merely a tool for efficiency; it is an enabler of creativity and innovation that will reshape the future of marketing. The ability to harness AI’s potential will define the next generation of marketing leaders.” Dr. Iwendi noted.
To be anchored by by Temiloluwa Awonbiogbon, President of Power Talk Services, the 12th Innovention Series will feature Ayo-Bankole Akintujoye, CEO, Caladium Consulting; Solape Akinpelu, CEO of Hervest and Adeola Adenuga, Community Marketing Manager at MANO as panelists.
In the build-up to the main event, Verdant Zeal Group will also host the Innovention Campus event on Monday, October 21, 2024, at Olabisi Onabanjo University, Ogun State. Themed “Machine Learning and Hyper-Personalized Marketing,” this campus event aims to engage young professionals and academics in exploring cutting-edge AI strategies applicable to the marketing industry. The Campus event will have participants from the host institution, Olabisi Onabanjo University, Babcock University, Covenant University, Caleb University and Abraham Adesanya Polytechnic.
Key speakers for the campus event include Tony Nwose, CEO, Niteon; Dr. Nzenwata Jeremiah, an expert in Artificial Intelligence and Machine Learning, and Dr. Oludare Ogunyombo, Associate Director, Brooks and Blake. Their sessions will delve into the fundamentals of Machine Learning and Hyper-Personalized Marketing, while exploring the AI technologies currently being adopted by major industries in Nigeria.
The Innovention Series has grown to become one of the nation’s premier thought-leadership platforms, bringing together experts from both the public and private sectors to discuss strategic issues that shape the nation’s economy and development.
Speaking on the upcoming events, Dr. Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal Group noted that, “The Innovention Series is committed to advancing thought leadership on the nation’s critical economic and business challenges. This year, our focus on AI comes at a crucial time when businesses are seeking more efficient and innovative ways to connect with customers. We believe this series will provide actionable insights for driving marketing excellence and positioning companies for long-term success in the digital era.”
The activities planned-out for the 12th Innovention Series are expected to attract a diverse audience, including marketing experts, business leaders, entrepreneurs, and students, all eager to explore the vast possibilities that AI brings to the marketing sector.
