The THISDAY Alumni Association has expressed deep sorrow over the passing of the Founder/Publisher of Marketing Edge, Mr. John Ajayi, who died on December 10 at the age of 62. In a statement, the President of the Association, Dr. Tony Onyima, described Ajayi’s death as “a significant blow to the Nigerian Guild of Editors, the Nigerian media, and the Integrated Marketing Communications (IMC) industry.”
On behalf of the entire THISDAY Alumni Association, Dr. Onyima conveyed heartfelt condolences to the management and staff of Marketing Edge. “We share in your grief because we, too, have lost a colleague, a brother, and a shining example of what is possible when talent meets tenacity,” he said.
Mr. Ajayi, he noted, was an esteemed member of the THISDAY family. During his years at THISDAY, he distinguished himself as a gifted journalist—first as a Staff Writer and later as State House Correspondent. He brought uncommon diligence, depth, and innovation to every assignment. It was at THISDAY that he anchored the Media Page, an initiative that showcased his foresight and his passion for elevating industry standards. “We remain proud that part of his illustrious journey was nurtured within THISDAY newsroom,” Onyima stated.
Dr. Onyima also highlighted Ajayi’s bold and visionary decision in 2003 to establish Marketing Edge, a step many considered risky at the time. “From a humble dream, he built a pioneering, multi-channel publication that expanded the frontiers of brand journalism and became the most authoritative voice in Nigeria’s marketing and advertising landscape. His audacity, industry knowledge, and leadership transformed Marketing Edge into a platform that informed, inspired, and nurtured generations of IMC practitioners,” he said.
He described Ajayi as more than a publisher—“a mentor, a builder of institutions, and a man whose passion for storytelling and strategic communication reshaped an entire sector.” Ajayi’s establishment of the National Marketing Stakeholders Summit and the Brand & Advertising Excellence Awards, he added, demonstrated his enduring commitment to knowledge, innovation, and industry development.
Despite the challenges of declining print revenues, digital disruption, and industry skepticism, Mr. Ajayi remained remarkably resilient. His life story stands as a testament to courage, determination, and the power of conviction. In both life and work, he embodied the finest values of journalism: integrity, curiosity, excellence, and an unwavering belief in the future.
Dr. Onyima prayed that those mourning him will find strength in the legacy he built, comfort in the memories they shared, and hope in the seeds of excellence he planted—seeds that will continue to flourish for years to come.
“We pray that God grants his soul eternal rest and gives his family, friends, and the entire professional community the fortitude to bear this immeasurable loss,” he concluded.
